NY Threads is a New York-inspired everyday clothing brand for men, women and kids, founded in 2011 by Jabran Niaz. Inspired by the vibrant energy of Times Square, the timeless presence of the Empire State Building, and the individuality of the people who call the city home, NY Threads brings New York attitude to everyday clothing.
NY Threads at a glance
| Founded | 2011 |
|---|---|
| Founder and CEO | Jabran Niaz |
| Parent company | Utopia Brands Inc. |
| What we make | Everyday apparel for men, women and kids, from tees, chinos and loungewear to workwear, scrubs and lab coats |
| Where we sell | The United States, Canada, the United Kingdom and Europe |
| Certification | Certified collections meet OEKO-TEX® STANDARD 100 requirements |
| Shipping | Free standard shipping on every order, no minimum |
| Returns | Within 60 days of delivery, unused and unworn with tags |
| Contact | support@nythreads.com |
What is NY Threads?
NY Threads is an everyday clothing brand inspired by New York. Since 2011 it has made simple, modern apparel for men, women and kids, built around thoughtful design, comfortable fabrics and practical details. The brand is led by its founder and CEO, Jabran Niaz, and is part of Utopia Brands Inc. Today its collections reach customers in 4 regions: the US, Canada, the UK and Europe.
It all began in 2011.
Since 2011, NY Threads has built on the belief that simple clothing can be modern and distinctly personal. Inspired by New York’s individuality, we bring thoughtful design, comfortable fabrics, and practical details to everyday apparel for men, women, and kids—giving you the freedom to express yourself through what you wear.
Where does NY Threads sell?
NY Threads sells its collections to customers across the United States, Canada, the United Kingdom and Europe, with a separate online store for each region. This website, nythreads.com, is the NY Threads store for the United States, and NY Threads products are also sold through the NY Threads brand store on Amazon.
New York attitude. International reach.
Our collections carry New York’s influence to people across the US, Canada, the UK, and Europe. Wherever you wear NY Threads, how you make it your own is up to you.
What does NY Threads make?
NY Threads makes everyday apparel for men, women and kids, with the same attention to fabric, fit and function across every collection, from casual tees and chinos to loungewear, robes, workwear, scrubs and lab coats.
Men. Women. Kids. Individually you.
NY Threads creates everyday apparel for men, women, and kids, bringing the same attention to fabric, fit, and function across our collections. You bring the personality that makes each look yours.
Shop the collections:
Is NY Threads clothing OEKO-TEX® certified?
Yes. NY Threads’ certified collections meet OEKO-TEX® STANDARD 100 requirements for textiles tested for harmful substances. Certification details are listed in the product information of each certified item, so you can check them before you buy. According to OEKO-TEX, STANDARD 100 testing covers more than 1,000 harmful substances.
A verified standard. Know more about what you wear.
Our certified collections meet OEKO-TEX® STANDARD 100 requirements for textiles tested for harmful substances. We include certification details in the relevant product information, so you can consider them alongside fabric, fit, and style.
According to OEKO-TEX, every component of a STANDARD 100 labelled item, including threads, buttons and accessories, is tested against a list of more than 1,000 harmful substances, and certificates are valid for one year.
What does NY Threads stand for?
NY Threads is guided by four principles that shape what it makes and how it feels to wear: comfort, purpose, possibility and individuality.
Thoughtful clothes. Everyday reasons.
Four principles that shape what we make—and how it feels to wear it.
01 / Comfort: Unexpectedly comfortable.
Reaching up in your tee. Settling into a chair in your pants. Stretching mid-workout in your shorts. We think about how each piece feels in these everyday moments, choosing fabrics and refining fits so you can feel the thought in every move.
02 / Purpose: Essentials first.
The clothes you reach for most deserve the most thought. Your everyday tee. Your go-to chinos. The lab coat you spend your shift in. We focus on getting their essentials right—the feel against your skin, the freedom to move, and the details that make them practical. Familiar pieces, thoughtfully made.
03 / Possibility: More ways to wear.
A shirt worn on its own or layered over a tee. Chinos paired with sneakers or dressed up for dinner. We design with these possibilities in mind, creating pieces you can combine, style, and wear across different parts of your day.
04 / Individuality: You.
Your taste, your routine, your way of putting things together. We stand for clothing that gives you the freedom to feel comfortable and express yourself, whether you keep it familiar or try something different. What we make starts with how you live.
How does NY Threads design and test its clothing?
Every NY Threads garment goes through a four-stage process: research into who will wear it, fabric selection with washing, stretching and colourfastness checks, fit trials across different body types, and a final inspection of quality, compliance, certification and packaging.
We overthink it so you don’t have to.
How a fabric feels after washing. How a garment moves when you reach or sit. How the finished piece compares with the design we intended. Our four-stage process brings these considerations into the development of NY Threads apparel.
| Stage | Focus | What we check |
|---|---|---|
| 1. Research with a purpose | Understand the person. Define the purpose. | Who will wear it, when, and which practical details matter |
| 2. Select. Test. Assess. | Assess the feel—and how the fabric holds up. | Fabric feel, washing, stretching and colourfastness |
| 3. Put fit into motion | Fit trials across different body types. | How the garment sits and moves when reaching, bending and sitting |
| 4. Inspect the finish | Quality, compliance, certification, and packaging. | Product quality, compliance, certification and packaging |
01 Research with a purpose: Understand the person. Define the purpose.
We study everyday clothing needs alongside evolving fashion trends to guide each design. We consider who will wear the piece, the situations they’ll wear it in, and the practical details that can improve the experience. These insights shape our decisions about style, fabric, and fit.
02 Select. Test. Assess.: Assess the feel—and how the fabric holds up.
We evaluate fabric swatches for their feel and suitability for the garment, then assess materials through washing, stretching, and colourfastness checks. These tests help us understand how fabrics respond to wear and care, informing the materials we select.
03 Put fit into motion: Fit trials across different body types.
We conduct fit trials across different body types, assessing how each garment sits and how comfortably it allows movement. We look beyond its appearance when standing still to consider everyday actions such as reaching, bending, and sitting. The findings help us refine the fit.
04 Inspect the finish: Quality, compliance, certification, and packaging.
Before garments leave the building, we review product quality, compliance, applicable certification, and packaging. This final inspection checks the finished pieces against our requirements and brings together the details considered throughout development.
Fit trials are also why every product page has a size chart. See the NY Threads size guide for every chart in one place.
Who founded NY Threads?
NY Threads was founded in 2011 by Jabran Niaz, its CEO and founder. He launched the brand to bring modern style and everyday comfort together and to make thoughtfully made, New York-inspired clothing more affordable.
The threads of New York. For people everywhere.
Jabran Niaz, CEO and Founder, NY Threads
Jabran Niaz understood the frustration of finding clothing that looked right but didn’t feel quite as good to wear. He saw an opportunity to bring modern style and everyday comfort together, giving familiar essentials the attention they deserved.
That conviction led him to launch NY Threads in 2011. Drawing on his international reach, he worked to make thoughtfully made clothing more affordable and bring New York-inspired style to more people.
His commitment continues to shape the brand: clothing should feel good, serve its purpose, and give people the freedom to express themselves.
Through NY Threads, he brings the threads of New York into everyday lives around the world.
More from Jabran Niaz:
Who owns NY Threads?
NY Threads is part of Utopia Brands Inc., the company behind the Utopia Wear, Utopia Care and Utopia Towels brands. Utopia Brands Inc. is based in Dallas, Texas, with US warehouses in Dallas, Hesperia (California) and Cinnaminson (New Jersey), and offices in Mississauga, Canada; Düsseldorf, Germany; and Derby, England. Jabran Niaz is the CEO and founder of NY Threads.
| Location | Address |
|---|---|
| Business address and Texas warehouse | 12121 N Stemmons Fwy, Dallas, TX 75234 |
| California warehouse | 11895 Cedar St, Hesperia, CA 92345 |
| New Jersey warehouse | 1200 Taylors Ln, Cinnaminson, NJ 08077 |
| Canada office | 2385 Meadowpine Blvd, Mississauga, ON L5N 6C3 |
| Europe headquarters | Berliner Allee 59, 40212 Düsseldorf, Germany |
| United Kingdom office | St. Modwen Park, Andressey Way, Derby, England, DE21 6YH |
Utopia Brands customer support: customersupport@utopiabrands.com. Learn more about Utopia Brands Inc.
How big is Utopia Brands, the company behind NY Threads?
Utopia Brands Inc., the parent company of NY Threads, has $4 billion in lifetime sales, more than 150 million lifetime customers and more than 200 million units sold. It ships about 120,000 orders a day, has earned more than 3 million Amazon reviews and operates from more than 15 locations worldwide, according to Utopia Brands.
| Lifetime sales | $4 billion |
|---|---|
| Lifetime customers | 150+ million |
| Lifetime units sold | 200+ million |
| Orders per day | 120,000 |
| Lifetime Amazon reviews | 3+ million |
| Annual page views | 330+ million |
| Locations worldwide | 15+ |
Source: About Utopia Brands.
“Building high-quality home and lifestyle brands to uplift life everyday.”
Utopia Brands, formerly Utopia Deals, has been building brands since 2011. It is led by Jabran Niaz (CEO and Co-Founder) and Adnan Niaz (Co-Founder), with Rida Pirzada (Senior Vice President) and Haris Khan (Vice President). Its portfolio spans home, bedding, kitchen, lifestyle, wellness, apparel and pet products, with brands including NY Threads, Utopia Wear, Utopia Towels, Utopia Care and Utopia Kitchen.
What does the name NY Threads mean?
The name joins New York, the city that inspires the brand, with “threads,” everyday slang for clothes. It reflects the idea behind every collection: the threads of New York, made for people everywhere.
Is NY Threads a good brand?
Judge NY Threads on the facts: the brand has made everyday clothing since 2011, its certified collections meet OEKO-TEX® STANDARD 100, garments go through fabric testing and fit trials before release, and every product page lists the fabric, care instructions and a size chart. However, fit is personal, so the best check is to compare your measurements with the size chart for the item you want.
Product pages also show ratings and reviews from Amazon shoppers. Standard shipping is free on every order with no minimum, and unused, unworn items with tags can be returned within 60 days of delivery under our Refund Policy.
How can I contact NY Threads?
Email the NY Threads team at support@nythreads.com with any question about the brand, an order or our collections. Our team is here to help.
Got a question? We’re all ears.
Want to know more about NY Threads or our collections? Our team is here to help: support@nythreads.com. You can also find our phone number and business address on the contact information page.
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Sources
NY Threads / New York inspired. Since 2011.